Lé Small Print

Branding

The mission statement of ‘Lé Small Print’ is less is more. ‘Lé Small Print’ is a brand that likes to focus on the smaller details. Promoting positivity is the foundation of this brand - a gifting service with a difference, each product has a personalised message. Branding therefore was to be clean and minimal, focusing on pushing the brands positive, affirmative message.

‘Lé Small Print’ is a gifting company - they supply a wide range of products for all occasions. Such as, assorted chocolate boxes, wine, body scrubs, candles and even mirrors. The difference between this and other companies is the unique ability to personalise the product by including your own message for your loved ones. This paired with the minimal design style, emphasises the ‘small print.’